A cocreation beer story has ended.
Well done ! You were amazing at creating this recipe. Together we made something new. On our side, we’ll try our best to get the most of each ingredient you chose. Let’s review the profile of our beer.
We’re going to brew a fruity and slightly sour beer with pomegrenates. It will have a richer and rounder body due to the fruits and the different malts (barley, wheat and oat). We’ll enhance the flavour with some sabro hops that will add a second layer of tropical, citrus and stone fruit. Last but not least, the alcohol content will range from 5% to 7%.
You even gave it a name and a label ! What a community we have !
We’re so excited to try this one out !
A COCREATION BEER STORY
We’ve been thinking about doing something fun with you. What if we could create a totally new beer recipe all together ?! We would ask you to decide which ingredients should be used. Of course, you won’t be alone in this adventure. We’ll explain the process and the specificities of each malt, hop, yeast and other original ingredients. To take part in this, you’ll need to vote on this page, on Instagram (Stories) or on Facebook (Posts). Let’s write our cocreation beer story together !
ARE YOU IN ?
Alright ! As you may know it; the range of beer styles is quite big. So, instead of starting with the beer type, let’s build our recipe progressively by choosing each ingredient at every step of the process. At the end, we’ll know the style of our brew ! Well, let’s start this cocreation beer story !
*Keep in mind that this beer will be released in the summertime. Some beer styles suits some period of the year better.
HOW DRINKABLE SHOULD OUR BEER BE ?
The choice was hard. Well done ! The most voted answers were “Light body – easy to drink” and “Rich body – round”. Eventually, only one can stand. You chose to go with a rich bodied & rounder beer. From this, there are plenty of beer styles we can explore. For instance, we could brew a wheat beer, a black or milkshake IPA, a fruity beer or many more ! Now, let’s build on this.
WHICH WAY ARE WE FOLLOWING ?
Alright, you want to make a more fruity beer. Nice choice, I’m sure we can brew something really enjoyable for summer. Using fruits doesn’t mean it’s going to be sweet but it will definitively help with the body of our beer. We didn’t tell you beforehand but we could actually also add a bitter / sweet / sour side on top of our fruity notes. What do you think about that ?
For example, by mixing the fruity and bitter side we could end up with a Milkshake IPA. Fruity and sour could lead to a Berliner Weisse. Fruity and sweet to an infused wheat beer.
DO WE MIX FLAVOURS ?
Interesting ! I guess we’re going for a fruity and slightly sour beer. It’s going to be amazing. Well, let’s now decide on the alcohol content of our beer. The alcohol is produced by the yeast during the fermentation. It transforms the sugar contained in the malts into ethanol. So, what percentage of alcohol volume are we aiming at ?
WHAT ABV ARE WE AIMING AT ?
The vast majority voted for a medium alcohol content, that is to say, between 5% and 7%. Depending on what fruits and malts we’re using, we’ll be closer to 5% or 7%. We think it is time to get our hands dirty and start the cocreation beer making by choosing the ingredients. Let’s begin with the different malts we could use. First of all, we have to tell you that the main part of the grain bill will be a classic barley malt. It will bring most of the sugars we need during fermentation. Let’s have a look at the other malts.
1° Wheat malt : it gives the beer a fuller mouthfeel and enhanced head stability
2° Oat malt : it gives the beer a creamier mouthfeel and some haze
3° Roasted malt : it gives the beer a toasted flavour and an amber colour
4° Black malt : it gives the beer either coffee or chocolate flavours and a really dark colour
You can choose multiple answers. A mix of malt is often a good thing.
WHAT MALTS DO WE CHOOSE ?
Damn ! The fight was very close for different malts. It is “yes” for wheat and oats malts, a draw for roasted malts and a “no” for black malts. Therefore, we’ll be using wheat and oat malts in addition of our classic barley malt.
Now, we suggest we decide on what type of fruit we’ll pour into our brew.
1° Pomes : Fruits that have smooth skin and an enlarged fleshy area that surrounds the core. Examples of pomes are apples, pears, and kiwis.
2° Drupes : Fruits that contain a single seed, or pit, surrounded by juicy flesh. Examples of drupes are peaches, cherries, plums, nectarines, and apricots.
3° Berries : Fruits with a fragile cell structure, that are pulpy and juicy with tiny seeds embedded in the flesh. Examples of berries are blackberries, cranberries, strawberries, and grapes.
4° Melons : Fruits that have a hard outer surface that is either smooth or netted with a juicy flesh. Examples of melons include, cantaloupes, honeydew, watermelon, casaba, crenshaw, and muskmelon.
5° Citrus : Fruits that grow in warm regions, and have a firm rind and a pulpy flesh. Examples of citrus fruits are, oranges, grapefruits, tangerines, lemons, limes, kumquats, citrons, tengelows, and ugli fruit.
6° Tropical : Fruits that grow in very warm climates, and differ in skin composition and seed characteristics. Examples, of tropical fruits are bananas, pineapples, avocados, dates, figs, mangoes, pomegranates, and papayas.
WHAT FRUIT CATEGORY DO WE WANT TO USE ?
Again, you had some trouble choosing between citrus and tropical fruits. It seems that we’ll be infusing our beer with tropical fruits. But which one ? You decide of course !
WHAT TROPICAL FRUIT SHOULD WE INFUSE ?
The recipe is slowly coming to an end. You decided that we’ll infuse the beer with Pomegrenates. We can’t wait to brew this beer. But you know, we don’t have a beer yet. We have to add some hop to call it “a beer”. We looked for different hop varieties that will combine perfectly with the recipe we created so far. Hops will add a deepen flavours and mixed fruit notes to the beer. The hops we suggest have the following aroma profiles :
1° Azacca : Mango, papaya, citrus, spicy, pineapple, piney, grassy
2° Sabro : Stone fruit, citrus, coconut, herbal
3° Wai-iti : Peach, stone fruit, apricot, spice, lime
4° Idaho 7 : Papaya, pineapple, peach, pine, black tea, mango
WHICH HOP WILL BRING THE BEST MIX ?
That was the last step of the beer making process. You felt like Sabro Hop will do the job best. So Sabro it is. However, we still need a name and a label for this beer, right ? You see where we’re goint with this. Yes ! You will name this beer and You will design its label.
HOW DO WE NAME THIS NEW BEER ?
Yellow Fresh ! That’s the name of this cocreated beer. It might be called Red Fresh depending on the end result if you let us. We’ll see ! And now, the Grand Finale : The Label. We’ll launch a label design contest for the most creative ones. For the others, you’ll get to choose the label you prefer.
LABEL DESIGN CONTEST
Let’s organize a label contest for you to make and choose the label of our beer. Any designer is obviously welcome to join.
The contest starts today (03/04/20) and submission will end on 10/04/20 at 11.59PM. You can send your artwork to [email protected].
Think out of the box. Give the best you can and hopefully your label will be chosen by the community.
1° Dimensions : 85 * 150 mm
2° Space for required information
3° Name of the brewery : Brewksel
4° Logo of the brewery
Here is an example of our latest label :
WHICH LABEL IS YOUR FAVOURITE ?
We have a winner ! Congratulations to Diana Bitar and her wavy label. It will still need some editing to be printed on our bottles (informational and regulatory concerns).
THANKS EVERYONE FOR TAKING PART IN THIS FIRST COCREATION STORY. SEE YOU IN A FEW MONTHS FOR THE SECOND ONE